Why is it so difficult to make people change their minds?

A new study looks at participants’ brain activity as they compare their own opinions to others’ to find out why it can be so very difficult to change someone’s mind.

Whether or not we like to admit it, each and every one of us is liable to exhibit confirmation bias. That is, we are more likely to seek people and information that appear to agree with our own beliefs.

In part, this explains why debates can be so stressful and often unrewarding: individuals are usually more inclined to stick to their own ideas, sometimes even when faced with solid evidence against them.

A team of researchers from City University and University College London — both in the United Kingdom — and Virginia Tech Carilion in Ronake, and the Museum of Science and Industry in Chicago, IL, questioned what, exactly, happens in the brain that makes people unlikely to change their opinions.

READ more at: https://www.medicalnewstoday.com/articles/327341.php#1

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